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Standalone RTX 5090s now cost at least $4,800, more than entire pre-built PCs with the same GPU inside — Who's buying anything when the market is this chaotic?

I haven't seen a sane GPU price in what feels like almost a year, and the landscape isn't getting any better for gamers.

The NVIDIA RTX 5090, which arrived at a $1,999 MSRP in 2025, is now listed at Newegg starting at $4,799.99. The MSI Ventus 3X OC is indeed the lowest price I could find, and there are other options that push well beyond $5,000.

Bad luck if you're shopping for a new RTX 5090 alone. The high-end of NVIDIA's consumer GPU stack has become inaccessible for the average gamer, and there's no real alternative in sight.

Well, that's sort of true. While perusing various storefronts this morning, it quickly became evident that I can buy an entire pre-built gaming PC with an RTX 5090 inside for less than the card alone.

Configuration page for OMEN HP 45L Gaming Desktop GT22-3000t PC, featuring a sleek black desktop with illuminated circular vents and options for operating system and graphics card.

A look at the current promo pricing on a full gaming PC with RTX 5090. (Image credit: HP)

HP's Omen 45L desktop is my prime example. It has an NVIDIA RTX 5090 GPU, an Intel Core Ultra 7 265K CPU, 16GB of DDR5-6000 RAM, a 1TB M.2 PCIe 4.0 NVMe SSD, and everything else you need for a full build.

At the time of writing, this Omen 45L model costs $4,389.99. That's $410 less than the cheapest RTX 5090 listed on Newegg. Of course, the Omen 45L is on sale, with a regular price of $5,379.99. That's still less than the ASUS TUF Gaming RTX 5090 model, which sits at $5,429 on Newegg.

Buy a pre-built gaming PC for the card and sell the rest?

NVIDIA GeForce RTX 5090 Founders Edition installed in a PC with a 600W adapter

NVIDIA's RTX 5090 has hit costs I never imagined, but there are some alternative options. (Image credit: Windows Central | Ben Wilson)

The math gets more upside down when you factor in all the extra hardware you get with a pre-built PC.

The Omen 45L's CPU adds about $300, the 16GB of Kingston Fury DDR5-6000 RAM adds about $330, and the 1TB M.2 PCIe 4.0 NVMe SSD adds roughly $200. That's about $800 worth of extra components before even considering the 1200W PSU, motherboard, cooling, and case.

I can imagine a lot of readers will see this and wonder why they don't just buy a pre-built, remove the RTX 5090, and sell the rest of the components. I'm wondering the same thing.

HP isn't the only place that I'm seeing this pricing deficit in effect. Over at iBuyPower, I put together a system with an Intel Core i5-14400F CPU, 32GB of DDR5 RAM, a 1TB M.2 PCIe 4.0 NVMe SSD, a 1000W PSU, and an NVIDIA RTX 5090 that costs $5,596.

With the right initiative to sell the extra components, you could definitely end up paying less or the same for a standalone card and still end up with some extra hardware for future upgrades.

Omen 45L: was $5379.99 now $4389.99

HP's pre-built desktop equipped with an RTX 5090 is now considerably more affordable than buying an RTX 5090 GPU alone.

👉 See at HP.com

Why are GPU prices so high in 2026?

A black HP Omen Max 45L gaming computer tower with blue LED lights and visible internal components, displayed on a wooden table against a bookshelf backdrop.

The HP Omen Max 45L I reviewed isn't perfect, but if it's cheaper than a lone GPU, it's hard to fault. (Image credit: Future)

The current state of GPU prices is due to the ongoing RAM and storage crisis that's sending NAND, DRAM, and other PC component prices into deep space.

As a result of the VRAM that goes into these cards hitting such high costs, NVIDIA jacked up the prices of GPU kits for its board partners (companies like ASUS, MSI, Gigabyte, and Zotac that build full GPUs using NVIDIA's kit) in July. Shortly after, it was reported that the hike could go as high as 30%.

We're now starting to feel those price hikes at retailers, as evidenced above. I suspect that HP's prices will also eventually be on the rise, but there are different market factors at play.

OEM builders can lock in large supplies of parts at a lower cost, so prices often don't catch up until after regular consumers begin to see them. I saw the same thing happen with Windows laptops this year. Components eventually run out, companies have to buy more, and those new costs are then passed down to consumers.

There's one caveat: when I reviewed the Omen Max 45L, I noticed that the RTX 5080 is a custom unit designed by HP. The same applies to the RTX 5090. Does that really matter? Not really. It's still NVIDIA's GPU inside, and my testing showed no difference compared to standalone cards.

Whatever happens to HP's pre-built PC pricing, there's no denying that the entire PC market is in chaos. You might not love the idea of a pre-built PC, but I definitely recommend seeing what's out there before you buy a standalone RTX GPU. You might just end up with a whole lot more than you expected for a lower price.

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An Omen Max 45L with a transparent side panel displays its internal components, including a GeForce RTX 508 graphics card, against a backdrop of a bookshelf.

An Omen Max 45L with a transparent side panel displays its internal components, including a GeForce RTX 508 graphics card, against a backdrop of a bookshelf.

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I tested a CPU cooler that looks like a V8 engine — and this air-powered monster performs like one, too

I've generally leaned towards all-in-one (AIO) liquid cooling for my own custom PC builds for the past decade or so, but air cooling is practically forcing its way back into my habits because it keeps proving its worth via reviews like these. The Cooler Master V8 ACE 3DHP caught my eye mostly because of its "V8 engine" throwback gimmick, but there's a clever secret hiding inside its fins — something that Hyper 212 3DHP cooler owners will recognize.

Cooler Master provided a sample but did not see, nor did it have any input on, the contents of my article before publishing.

How much does the V8 ACE 3DHP cost?

The Cooler Master V8 ACE 3DHP Black CPU cooler box sits on a wooden desk, showing the product image, branding, and specifications. Other PC components are visible in the background.

Built separately for AMD and Intel, each base plate has a specific design, but brackets are included for both. (Image credit: Ben Wilson | Windows Central)

At the time of writing, the best place to buy the Cooler Master V8 ACE 3DHP designed for AMD (AM4/AM5) processors is Newegg at $119.99, or Amazon for the same price via Newegg Business. I also found it sold above MSRP by third parties at Best Buy, which could be a last resort.

Otherwise, the Intel (LGA 1851/1700/1200/115X) variant isn't listed on the official Cooler Master US store, Newegg, or other third-party stores. For now, availability is skewed towards the AMD side, and though you do get an Intel bracket inside the box, it isn't perfectly optimized for those chips.

Cooler Master V8 ACE 3DHP (AMD) specifications

Component

Spec

Socket support

AMD AM4/AM5
Intel LGA LGA 1851/1700/1200/115X (with included bracket)

Dimensions

138.95 x 136.47 x 167.3mm

Weight

2.57 lbs (1.17 kg)

Fans

120 x 120 x 30mm, 89.6 CFM (front)
120 x 120 x 30mm, 61.0 CFM (rear)

Thermal paste

Cooler Master CryoFuze

Warranty

6 years

V8 ACE 3DHP: $119.99

Newegg is, so far, the best place to buy.

👉 Also available: £111.59 at Newegg UKView Deal

Is the V8 ACE 3DHP a good CPU cooler?

Close‑up of the Cooler Master V8 ACE 3DHP CPU cooler showing its engine‑inspired top shroud with “V8 3DHP” and “V8 ACE Air Cooler” branding.
Those aren't the heatpipes on top; it's just a plastic cover, but I dig it.Ben Wilson | Windows Central
The Cooler Master V8 ACE 3DHP CPU cooler sits on a wooden desk, displaying its dual‑fan layout, heat pipe array, and black shroud with “V8 3DHP” labeling.
It's tall, wide, and heavy, but surprisingly easy to install.Ben Wilson | Windows Central
The Cooler Master V8 ACE 3DHP CPU cooler stands upright on a desk, displaying its heat pipes. Graphics cards, product boxes, and other hardware fill the background of the workspace.
A glimpse through the dense fins reveals the extra "3D" heatpipes.Ben Wilson | Windows Central
A hand holds a metal CPU cooler mounting bracket labeled for Intel LGA sockets. Screws, cables, a fan, and thermal paste are scattered across the desk behind it.
Despite its AMD-first design, this variant still comes with an Intel bracket.Ben Wilson | Windows Central
A hand holds a Cooler Master CryoFuze thermal paste syringe above a V8 ACE 3DHP Black CPU cooler on a desk.
I'll never turn my nose up at a free tube of thermal paste.Ben Wilson | Windows Central

Before I ever installed this cooler onto a motherboard, I loved the way it looked. It isn't quite as extreme as Cooler Master's V8 GTS from 2013 — which almost resembled an alien motorbike engine — opting for a single-tower setup this time with incredibly dense fins on the heatsink. It's still a chunky air cooler, just like its ancestor, but now it actually looks more like a V8 car engine.

The V8 ACE 3DHP offers separate fine-tuned versions for AMD and Intel, though you still get mounting brackets for both.

Aesthetics aside, the hype centers on the setup of 4x traditional heatpipes plus 2x "3D heatpipes" (3DHP) that run vertically from the base plate through the heatsink. It's all about pulling as much heat away from your chosen CPU as possible, which is why the V8 ACE 3DHP offers separate fine-tuned versions for AMD and Intel, though you still get mounting brackets for both.

Cooler Master V8 ACE 3DHP installed on a test bench with RAM, power supply, and graphics card visible with various motherboard power cables.
Even on an open-air test bench, this is an imposing air cooler.Ben Wilson | Windows Central
Cooler Master V8 ACE 3DHP installed on a test bench with RAM, power supply, and graphics card visible.
Nevertheless, I didn't experience any RAM clearance issues.Ben Wilson | Windows Central
Cooler Master V8 ACE 3DHP CPU cooler installed inside a test bench with running fans above RGB RAM
There's no RGB, and I don't see any reason to raise the cost further by including it.Ben Wilson | Windows Central
Close‑up of the Cooler Master V8 ACE 3DHP CPU cooler installed inside a test bench, showing its engine‑inspired shroud, curved heat pipes, and fin stack.
This is the part you'll want to show off, so make sure your PC case has a clear side panel.Ben Wilson | Windows Central

Installation was a breeze. The V8 ACE 3DHP attaches to the standard AM5 backplate with four thumbscrews, two plates, and four more screws to hold it in place. The fans slide off the heatsink, so I can attach the two threads and tighten everything up. Finally, the fans are reattached and daisy-chained together, connecting to the CPU_FAN header.

Clearance is slim, but it fits cleanly over my RAM and the Gigabyte X870E Aorus Master X3D ICE SSD heatsink, with a slight amount of breathing space over G.Skill Trident Z5 Neo RGB modules. Running an AMD Ryzen 7 9850X3D on my open-air test bench at around 5.2GHz for 15 minutes kept an average temperature of 81.5°C, peaking at 83.5°C.

Unsurprisingly, it maintains a lower temperature on this powerful chip than my ~$35 Thermalright Peerless Assassin 120 SE — and our sister site goes deeper into V8 ACE 3DHP benchmarks over at Tom's Hardware if you're craving more specific test results — while its fans thankfully showed no signs of rattles or other unwanted motor noise.

Does the V8 ACE 3DHP have any issues?

A hand lifts the Cooler Master V8 ACE 3DHP CPU cooler, showing its large heatsink, multiple heat pipes, and mounted fan. Another fan, product box, and PC parts are arranged on the desk below.
They won't slip off without a firm pull, but the heatsink's weight alone can dislodge the fans.Ben Wilson | Windows Central
Handheld sound level meter readings of 44.4 dBA and 55.8 dBA positioned near an open PC test bench, measuring acoustic output from the Cooler Master V8 ACE 3DHP cooler.
It isn't the loudest cooler in the world, but remember, my open setup had plenty of space to breathe.Ben Wilson | Windows Central

Being such a chunky cooler with a performance focus, the V8 ACE 3DHP is heavy — around 2.57 lbs (1.17 kg) — and it'll need plenty of cool, strong intake airflow to feed its thick, 30mm PWM fans, which generate at least 55 dBA of noise under load. PC builders tempted by this cooler will surely take its dimensions and clearance considerations into account, but it's still surprisingly big.

The V8 ACE 3DHP is heavy — around 2.57 lbs (1.17 kg) by my estimate — and it'll need plenty of cool, strong intake airflow to feed its thick, 30mm PWM fans.

Because those fans slide into place on rails, you'll also want to be careful when handling this cooler. Although I'd mostly held it by the center section, I had once shifted my grip to one of its fans, which slipped down before I quickly caught it. I think my heart fell further than the cooler physically did, but it was a lesson learned. Nice feature, but be safe handling those detachable fans.

Should you buy the V8 ACE 3DHP?

The Cooler Master V8 ACE 3DHP Black CPU cooler rests inside its open box, revealing its dual‑fan design and dense fin stack. Surrounding PC parts and tools sit on a desk with a green cutting mat.

If you're going all out on a high-end CPU, then the V8 ACE 3DHP could replace the usual AIO liquid setup. (Image credit: Ben Wilson | Windows Central)

You should buy this if ...

✅ You want to cool a powerful, high-performance CPU

✅ You're building in a PC case with plenty of airflow

You should not buy this if ...

❌ You're planning a compact gaming PC

The V8 Ace 3DHP is an impressive feat, but it demands a constant source of cool air moving through its thick heatsink. As long as you're planning ahead with a PC case that supports healthy airflow with a proper setup of intake and exhaust fans, then this'll be a great pairing for a higher-end, high-TDP processor.

Push it close to a demanding GPU, and there's a chance you'll see less-than-optimal CPU performance if the ambient temperature inside grows unchecked. However, if you're certain you know what you're doing, it wouldn't be impossible to keep this cooler happy in a miniature case with the right airflow setup.

Cooler Master V8 ACE 3DHP CPU cooler render

Cooler Master
V8 Ace 3DHP CPU Air Cooler

Built for AMD AM4/AM5 sockets, Cooler Master includes thermal paste and optional mounting brackets for Intel LGA.

Close‑up of the Cooler Master V8 ACE 3DHP CPU cooler installed inside a test bench, showing its engine‑inspired shroud, curved heat pipes, and fin stack.

Cooler Master's V8 ACE 3DHP CPU is expensive, but I'm impressed nonetheless.

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