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The $30 Xbox Game Pass problem could be fixed without dropping the price

Subscription fatigue is real, and at $360 a year, Game Pass Ultimate is a major culprit. However, the grapevine suggests a major shake-up is coming under new leadership. If Xbox wants my $30, they need to stop giving me what they want to sell and start giving me what I actually play.

The Xbox logo coming up over a mountain with several characters around it. The words, "Xbox Game Pass" are below the Xbox logo.

Subscription fatigue is real, and at $360 a year, Game Pass Ultimate is a major culprit.

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Xbox publishing lead says devs should get ready for the next-gen Project Helix console by "developing for Xbox on PC" — and by supporting this key feature

Want your game to run natively on the next-gen Xbox console Project Helix? Microsoft says you should be developing for Xbox on PC" and Xbox Play Anywhere.

Project Helix logo and Xbox colors in a collage

Project Helix is the codename for Microsoft's next-gen Xbox console, and it's quite unique in that it will be a console-PC hybrid.

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Microsoft's new Xbox CEO Asha Sharma is considering making Game Pass cheaper after last year's price hike — "lower-priced tiers" could be on the way

Xbox's new CEO Asha Sharma is reportedly exploring bringing "lower-priced tiers" to Microsoft's Xbox Game Pass service in order to attract new customers.

Xbox Game Pass neon sign

Xbox Game Pass has become a colossal part of Microsoft's gaming business, but Xbox's new CEO Asha Sharma reportedly wants to expand it further with "lower-priced tiers."

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Xbox Mode is now officially rolling out, while console players will start to see their cloud save sync status

Xbox Mode is beginning to roll out on PC, replacing the Xbox Fullscreen Experience, while console users in Alpha Skip Ahead can now view cloud save sync status in Game Cards.

Xbox Ally

The artist previously known as Xbox Full Screen Experience is now Xbox Mode.

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A new Xbox Partner Preview set is set for this month! — Third-party reveals, Game Pass additions, and more coming our way

Xbox has announced its next Partner Preview for March 26, revealing new details on what to expect, including updates on Stranger Than Heaven, S.T.A.L.K.E.R. 2, and more third-party games, alongside Game Pass news.

Xbox Partner Preview key image

Sega is one of the partners showing off new games at the next Xbox showcase

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Xbox isn't giving up on Japan — there's a promising sign of continued investment in the region

Xbox has historically struggled in Japan, but it has arguably been doing better than ever in recent years. Microsoft is keen to keep the train going.

Xbox Ally with Japanese flag on the screen

Xbox isn't giving up on Japan just yet.

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Crimson Desert is “too much in the best and worst ways,” and that’s exactly why it’s unforgettable

I've never played a single-player game of this scale. A kingdom begging to be lost in.

Crimson Desert gameplay screenshot

Sometimes I'd forget to listen to the dialogue because I was too busy staring into the Abyss.

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Take-Two CEO backs Asha Sharma — “I’m going to bet on her continuing to do great”

Take-Two CEO Strauss Zelnick shares his thoughts on Xbox’s new CEO Asha Sharma, offering support and explaining what drives success in the gaming industry.

CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit

CEO of Take-Two Interactive Software Strauss Zelnick.

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An awesome Roguelite beat 'em up I never thought would come to Xbox has proved me wrong — with a release date confirmed for Xbox Game Pass

Among Microsoft's announcements for Xbox Game Pass additions for March 2026, one game caught everyone by surprise. Absolum, a popular beat em' up with Roguelite elements released in 2025 for PlayStation, Nintendo Switch, and PC, is finally coming to Xbox and Xbox Game Pass later this March.

Launch trailer screenshot of Sun King Azra in Absolum

The Sun King Azra awaits new challengers in the Xbox version of Absolum

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