Vue lecture

Did Microsoft admit that Xbox Game Pass Ultimate was simply too good to be true? — Some thoughts on the "why."

The big news of the week was Xbox Game Pass' pricing structure, which caught a whopping 50% price increase on the highest tier. Why did this happen, and what will the future look like? Let's analyse and speculate.

Xbox Game Pass Ultimate

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I'm leaving Xbox Game Pass Ultimate in the dust — I just cancelled my subscription and moved to the new best tier instead

The recent price increase to Xbox Game Pass Ultimate has seriously reduced its value, making one of the service's alternative tiers the new best option (if you're able to use it well, that is).

Xbox Game Pass sign

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Microsoft is jacking up the price of Xbox Game Pass Ultimate subscriptions, but we STILL don't have a family plan

Microsoft is jacking up the price of Xbox Game Pass Ultimate and not really delivering anything new of value. Meanwhile, the previously tested family plan still doesn't exist.

Xbox Game Pass display at Gamescom

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$30 a month for Ultimate — I don’t think Game Pass is worth it anymore

Xbox Game Pass Ultimate has jumped to $30 a month, and for the first time, the subscription doesn’t feel worth it to me. While Microsoft has added perks like Fortnite Crew, Ubisoft+ Classics, and improved cloud streaming, these extras don’t align with what I actually value.

Xbox Game Pass photoshopped to be sinking in the ocean.

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After price change, Xbox Game Pass users are canceling subscriptions so fast that Microsoft's website is struggling to keep up — and I don't blame them

Microsoft has majorly revamped Xbox Game Pass with new tiers, new features, and a big price hike for Ultimate — and the latter has angered many fans.

Xbox game pass gift cards are seen in a store in Krakow, Poland.

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Xbox Game Pass is getting Ubisoft+ Classics and some other big new features — but one tier is getting a big, big price increase

Xbox Game Pass is getting a ton of new games today via Ubisoft+, as well as new Fortnite benefits. Ultimate subscribers will have to swallow a 50% price increase to get it, though.

Xbox Game Pass banner

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Bethesda and Xbox's Oblivion Remastered is getting a physical deluxe edition in October — and it's only $40

Bethesda and Xbox's The Elder Scrolls 4: Oblivion Remastered is getting a physical deluxe edition release on Oct. 13, 2025.

Promotional screenshot of an Argonian from The Elder Scrolls 4: Oblivion Remastered

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"I want us to be the most successful studio in our entire organization" — The Elder Scrolls Online developers talk future plans after recent Microsoft cuts

Weeks after its unannounced game was canceled by Microsoft, ZeniMax Online Studios leadership still has big plans.

The Elder Scrolls Online 2025 Argonian monster

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Your Xbox needs an upgrade — grab a Seagate Storage Expansion card on sale for Borderlands 4

Don't delete your favorite Xbox games to make room for new ones. These deals on Seagate expansion cards offer the easiest way to upgrade.

A person inserting a small black Seagate Storage Expansion Card into an Xbox Series X console.

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Xbox's platform-agnostic approach has a huge, gaping hole — for the Xbox Ally and future devices, this is Microsoft's next big gaming challenge

As good as Xbox Play Anywhere is, it's still indie studios doing the lion's share of the work here. Ahead of the Xbox Ally and OEM Xbox push, this probably isn't good enough.

Photo of the Microsoft Store on Windows 11 and Borderlands 4's listing.

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