Everyone has held a milk carton, which is exactly why CMF’s new speakers are so hard to stop looking at. CMF, the budget sub-brand of Nothing, shaped its first Bluetooth speakers like gable-top cartons, a form that toy manufacturer John Van Wormer of Toledo, Ohio, patented in 1915 as the Pure-Pak. Your brain files that silhouette under breakfast, fridge door, and home before it even registers the grille. Then the colors and a deliberately mismatched knob finish the job. Black cylinders and bricks have run the speaker aisle for a decade, so a carton is practically a plot twist.

The CMF Speaker S ($59) and Speaker M ($109) launched October 12 at nothing.tech and select retailers, in white, dark grey, turquoise, and orange. CMF’s own product pages cite a carton’s sharp geometry as the inspiration, so the resemblance is deliberate. A sloped roof carries the knob where a carton’s screw cap would sit, and the M’s top fin doubles as a carry handle. The front panel and knob pop off, which turns each speaker into a base for swapping or 3D printing. Both are IP68 too, so the carton can sit on a patio table without a worry.

Designer: CMF by Nothing

The carton’s anatomy, rebuilt as a speaker face

A carton has three recognizable parts, and CMF kept all three. The sloped gable roof becomes the top edge of a folded color panel that wraps over from the front face. The sealed top seam becomes the M’s raised fin with a handle cutout, while the S settles for a round cutout in the corner. The screw cap, a carton upgrade Elopak dates to 1991, becomes a knob you press and turn. On the orange and turquoise models, a dark grey body sits behind the panel, so the color reads like printed paperboard around a core.

The grilles do the decorating. On the turquoise model the mesh is a deeper teal, on the orange it turns brick red, and on white and dark grey it goes black, so each face is a flat field with big circles punched in. The M stacks two of them, the S gets one, and a small pixel-style cmf wordmark sits above like a tiny brand stamp. An oval button with a white light bar is the only other mark besides the knob. That is very few elements, all of them deliberate.

Pint-and-quart proportions and a color system with a mismatched knob

The S measures 5.1 by 3.3 by 1.7 inches (130.5 by 85 by 44mm). The M stretches to 8.7 inches (220mm) tall at the same 85mm width, so the pair reads like a pint and a quart of the same product. Helen Sanematsu’s 1999 AIGA Journal essay on milk packaging argued that cartons get their punch from standing in rows, with color separating the varieties. CMF’s launch imagery lines up four colors across two sizes, which plays that exact game. Put them on a shelf together and you get a dairy case designed by someone with great taste.

Each colorway gets its own knob: a black X on orange, a white ring on turquoise, a red paddle on dark grey, and a teal paddle on white. That deliberate mismatch gives every speaker a single accent, like a bright cap on a carton. Pop it off and you can mix freely or 3D print your own, a habit that follows the CMF Phone 1, whose community printed everything from Lego-friendly backs to a foam dart launcher. We once featured a fan concept for a CMF speaker that went retro radio. The carton is the braver call.

Drivers, battery life, and durability behind the carton

The S pairs a 1.8 inch (45mm) driver with two passive radiators, unpowered diaphragms that beef up bass, for 10W. The M adds a 2.8 inch (70mm) woofer and 0.6 inch (16mm) tweeter for 35W RMS, a continuous power rating. Both claim 18 hours at 50 percent volume with Ultra Bass on, enough for a workday and the commute. A 10 minute charge buys an hour while you hunt for your keys. They survive 30 minutes in nearly 5 feet (1.5 meters) of water and passed a 30 inch (0.76 meter) drop test.

The S costs $59 and the M $109, and both are on sale now at nothing.tech and select retailers. That puts a distinctive object within impulse-buy range, which is unusual for a design this committed. It is the rare budget speaker that makes you want to rearrange a shelf. Van Wormer’s carton survived a century by being easy to hold, stack, and carry, and a portable speaker wants the same three traits. Somebody finally noticed a great speaker shape was sitting in your fridge door all along.

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Somebody who has strong opinions about Cherry MX switch actuation force is not, statistically speaking, somebody who wears cologne. I say this with love, having been both people at different points. Igor Mitin’s PUSHHH concept ignores that overlap problem entirely and builds a perfume around the keyboard key, putting a chunky square cap on the bottle that doubles as the plunger. Mitin runs with that mismatch instead of avoiding it, treating the cap less like hardware and more like a gesture everyone already knows from their phone. One push, and the bottle behaves like a message you just fired off to someone.

Mitin works out of Melbourne as an art director who has spent his career on fragrance and beauty packaging, picking up a Pentawards Gold in 2024 and a Red Dot Design Concept award in 2022, on top of a Best of the Best Red Dot Design Concept win back in 2011. PUSHHH is his own self initiated project, built without a client breathing over his shoulder, which probably explains why it gets to be this playful. Each scent carries a one word name you would actually type, CRUSH, XOXO, COOL, YAY, and OMG, printed straight across the face of the cap. The glass underneath is a squat rounded square in transparent red, pink, amber, and teal, sized closer to something you would clip onto a bag than something you would park on a dresser.

Designer: Igor Mitin

Keyboard people take their keycaps seriously, hunting down artisan sculpts through drops that sell out before the page finishes loading, and PUSHHH lifts that exact silhouette and plants it on a category that usually behaves nothing like that. Perfume branding loves hushed minimalism, black serif type, a name in French nobody can pronounce right. PUSHHH walks in the opposite direction entirely, leans all the way into the keyboard bit, and somehow the whole thing still reads as a coherent, good looking object rather than a gimmick bolted onto glass.

The system around the bottle keeps the joke going in the best way. Keychain minis, collectible colorways, and personalized gift editions all stretch the one push idea into things you would genuinely want to wear, and campaign lines like “Say it. Spray it. Wear it.” lean into the texting bit with a straight face. Mitin’s own flat lays stage the bottles next to headphones, sunglasses, a Casio, and keyring charms, and that styling choice tells you exactly what PUSHHH thinks it is. Not a fragrance counter object. A bag charm sitting proudly next to your Labubu.

What I like most is how specific the whole thing is. A lot of concept fragrance work chases a vague mood, some smoke and a moodboard and a name that sounds expensive. PUSHHH picked one clean idea, the keyboard key as plunger, and let every other decision follow from it, the colors, the words, the merch, the styling. That kind of discipline is rare even in briefed, paid work, let alone something Mitin built purely because the idea was fun enough to chase. I would buy the CRUSH bottle off a shelf the second it existed, and honestly, that is the whole review.

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