World of Warcraft is the game that absolutely refuses to die, and in fact, it's potentially now bigger than ever.

Confirmed today on the official Warcraft social media channels, Blizzard said that World of Warcraft Forever represents its biggest launch in history by peak players, beating even the likes of Wrath of the Lich King from WoW's previous height almost two decades ago.

"Congratulations, you made HISTORY!" the post reads, "WoW: Forever has achieved the biggest launch in WoW history by peak concurrent players," and also confirmed that it has "the highest number of returning WoW players in history" as well.

For those who don't know, World of Warcraft is an MMORPG where thousands of players pile into single servers to create a persistent, online living world. Microsoft and Xbox acquired the game a few years ago along with Activision, Blizzard, and King, and it has already been teasing a World of Warcraft port to Xbox consoles for some time. The game is presently only available on PC and cloud streaming services like NVIDIA GeForce Now.

The retail version of World of Warcraft has strayed intensely from the game's original vision in recent years, leading to players leaving the game and potentially even the genre en masse. World of Warcraft Forever is essentially a remix and polish of the original vision for World of Warcraft, with minimal handholding, a boosted sense of risk and reward, a reduction in "convenience" features that reduce in-game social interaction, atop a boost in visual quality. WoW:F also has thousands of new quests and stories, taking place in an "alternative timeline" of sorts that exists a year or so before World of Warcraft's original base game.

It remains to be seen if WoW:F can maintain the momentum it has seen, but the whole ordeal leaves World of Warcraft's main arm, currently dubbed Midnight, with a bit of a headache in my view.

The only game that could kill WoW was, in fact, WoW itself

Many games have tried to kill World of Warcraft over the years, but none have truly succeeded. WoW and Final Fantasy 14 remain the only large, populated purely subscription-based MMORPGs at least in the West as of writing, with incumbents relying on free-to-play business models to entice players.

World of Warcraft's subscription model ensures it can pump out huge amounts of content at a rapid clip, although in recent years, many have been wondering if it has become too rapid. World of Warcraft's main "retail" arm has seen a huge decline in quality, with players asking the firm to slow down to focus on the details and polish. Blizzard so far has ignored those calls.

WoW:F represents a complete reversal on what WoW retail has become in essence. World of Warcraft retail has abandoned all forms of immersion, friction, world building, and outdoor levelling gameplay for a focus on arcade-style endgame content which, while admittedly still fun, is frankly quite exhausting. World of Warcraft's story writing has been dismal for years, and bugs have been more prevalent than ever before.

RELATED: World of Warcraft's Ion Hazzikostas promises Retail won't get abandoned

The WoW:F team exists separately from the WoW: Retail team, and the divergence in philosophies are stark. WoW:F's focus on social systems, in-game immersion, understated and environmental storytelling, and slower, more methodical gameplay seems far more inline with what lapsed WoW players actually want.

I feel World of Warcraft's retail arm has focused on "data telemetry" over good human design instincts and it has led to the game's hollowing out. Hopefully, World of Warcraft: Forever can give Blizzard a hard lesson in listening to players directly — something I feel the retail team no longer does.

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The new Xbox PC app, which we recently dived into in its earlier forms, is finally going live for testers today. Here's what you need to know.

On Xbox Wire, Microsoft's VP for Xbox Experiences, Jason Beaumont, revealed that the latest Xbox PC app iteration offers 60% improved launch speed and detailed some of the usability refinements we previously saw in earlier versions.

I demonstrated the upcoming Xbox PC app in a couple of videos recently. It is a web app, but it's orders of magnitude faster than previous versions, and rubber banding on devices like the Xbox Ally X has been virtually eliminated.

"We’re also bringing the refreshed XBOX web experience to more players and rolling out updates to XBOX cloud gaming apps on supported TVs and VR headsets," Beamont explained. "These changes are part of our work to make XBOX faster, simpler, and more familiar wherever you play."

Indeed, the Xbox Cloud Gaming app has also received a similar overhaul, the interface of which has been in testing and early rollout for a few months. The idea revolves around unifying the different Xbox experiences across PC, TV, mobile devices, cloud, consoles, and handhelds so that the most familiar parts of the apps are always within muscle memory.

If you want to test out the new Xbox PC app today, you'll need to enroll your gaming PC in the Xbox Insider test on PC specifically, using the Xbox Insider Hub app from the Microsoft Store.

1. Download the Xbox Insider Hub on your PC from here.
2. Navigate to Previews from the left panel.
3. Scroll down to find "PC gaming."
4. Click "Join" and wait while it says "Pending." You can leave the app.
5. Check 10-15 minutes later to see if it now says "Manage." If so, you're now enrolled.
6. Reboot your PC and check the Xbox app and Microsoft Store for an update.

The Xbox PC app has improved leaps and bounds

The Xbox PC app still has a big feature gap compared to Steam, for sure. There's a lack of community tooling, in-app mod delivery and curation, and the search functionality is often slow to catch up with recently launched products. There's also still a big catalog gap between Xbox's PC store and other platforms, although Microsoft's initiatives with Xbox Play Anywhere have been doing some strong heavy lifting recently.

As someone who primarily games via Xbox, I've found recently that I don't really need Steam at all anymore for new PC games, given that so many now support Xbox Play Anywhere across devices.

I'd love to see more customization features go live in the Xbox PC app to line up with what we have on console. I'd love to see more community tools and ways for developers to interact with their audiences. I think Microsoft's game recommendation is very poor overall (why are you recommending me Roblox when you literally know I'm in my 40s, Microsoft?).

But the work is being done; Microsoft has uncharacteristically stuck it out with this aspect of its platform despite being very late to the party, and it's great to see as an Xbox customer. But it remains to be seen if Microsoft can win over non-Xbox customers in a PC universe dominated by Steam.

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