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Microsoft has partnered with HoyoVerse on a big Xbox 'Genshin Impact' marketing campaign

"Genshin Impact" is one of the biggest games in a generation, and Microsoft and Xbox has teamed up with HoyoVerse to begin marketing the game ahead of its November release.

Genshin Impact Xbox ad at Times Square, New York

'They don't care about Enotria and they don't care about you,' Jyamma Games CEO blasts Xbox amidst indefinite delay

Enotria: The Last Song is an interesting-looking upcoming soulslike based on Italian folklore. The game has been "indefinitely" delayed on Xbox, however, with the game's developers pointing the blame at Microsoft.

Enotria: The Last Song

"Is this even legal?" A leaked pitch reveals marketing agency uses 'Active Listening' software to eavesdrop on calls and push curated Facebook and Google ads

A marketing agency admitted it listens to user voice data using its “Active Listening” software via smartphone microphones and uses the data to channel the "right" Facebook and Google ads to target customers.

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The first gameplay trailer for a long-missing JRPG series hitting Xboxhas just landed

Atelier Yumia: The Alchemist of Memories & the Envisioned Land, the latest entry in the Atelier JRPG franchise, has just received a new trailer showcasing the title's gameplay and story.

Atelier Yumia: The Alchemist of Memories & the Envisioned Land gameplay trailer screenshot

How Microsoft 365 excelled my American football team to back-to-back northern championships

My American football team has been to back-to-back national finals and won the UK's northern conference two years in a row. One of the keys to our success was Microsoft 365, including Excel, OneDrive, and Clipchamp.

American football using Microsoft technology

"We want to make sure that every group of players can seek adventure," World of Warcraft devs discuss boosting solo play in The War Within

World of Warcraft: The War Within is finally here, now available in pre-season. Beyond being a huge step up in terms of storytelling, Blizzard has also worked hard to boost solo play for small groups who don't have time to dedicate to the game's notoriously intensive raid scene. Here's how.

World of Warcraft

Google rubbishes Amazon's AI guidelines: "We're flattered they're worried about us, but fiction doesn't become fact just because it's in talking points"

Amazon is reportedly using its internal sales guidelines to tout its vast experience in building custom silicon processors and AI chips as an advantage compared to its rivals in the lucrative space.

Google logo

Turns out you won't be able to uninstall Windows 11's Recall feature after all

Microsoft has now confirmed that the ability to remove Recall is just a bug, meaning the feature will not actually be removable when it launches.

Windows Recall

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