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"62% won’t pay $70 anymore": Gen Z's shift toward Xbox Game Pass has me rethinking how we buy video games and subscriptions

A new gaming report claims 62% of players no longer buy full-price games, with younger audiences increasingly favoring subscription services and rotating entertainment habits. The shift raises questions about whether Xbox Game Pass was simply ahead of its time.

A person wearing headphones silhouetted against a TV screen displaying an Xbox interface with game icons, creating a focused gaming atmosphere.

A new gaming report claims 62% of players no longer buy full-price games, with younger audiences increasingly favoring subscription services.

“We want a real voice”: Why developers at Double Fine are launching a union effort and what it signals for the wider Xbox ecosystem

Double Fine employees are officially moving to unionize with support from the CWA, with Microsoft reportedly remaining neutral throughout the process.

Psychonauts 2

Psychonauts 2

"The most addictive Xbox game right now": Build your own unstoppable tank Lego-style in this moreish bullet heaven — right now on Xbox Game Pass

TerraTech Legion fuses survivor-like bullet‑heaven chaos with its signature Lego‑style vehicle building, dropping players into arenas where they must scrap together ever‑evolving tech to survive an AI‑controlled swarm. Available now on Xbox Game Pass and PC Game Pass.

TerraTech Legion gameplay screenshots showcasing tech, build screens, upgrade screens, and character art.

TerraTech Legion is available now on Xbox Series X|S, Xbox on PC, and playable via an Xbox Game Pass Ultimate subscription.

"We have to sweat every single detail": Microsoft's Xbox CEO Asha Sharma vows to deliver Xbox updates every two weeks to "fix the fundamentals on console and PC" in 2026

Xbox CEO Asha Sharma is planning frequent updates for Xbox on both console and PC as part of Microsoft's efforts in "restoring our core."

Xbox Series X

Reportedly, Xbox CEO Asha Sharma plans to update Xbox on both console and PC more frequently, with consoles in particular getting an update bi-weekly.

Microsoft teases a new Xbox dashboard UI for console and PC — it's got fewer ads, and takes inspiration from Xbox Cloud Gaming too

Microsoft seems to be teasing a new Xbox dashboard UI with less ads as it aims to address "a lot of fragmentation within the experience" across devices.

A view of what could be a new Xbox dashboard UI for console, PC, and the Xbox Ally handheld.

A view of what could be a new Xbox dashboard UI for console, PC, and the Xbox Ally handheld.

The all-new Xbox achievement update is rolling out now to everyone — here’s what's changed

Xbox’s latest achievement update is now rolling out to players, bringing refreshed unlock animations, customizable visuals, hidden games support, and improved profile tracking for completed games.

Xbox logo glowing green against a dark black background, centered with a soft light effect underneath, creating a dramatic and high contrast visual.

The new-look Xbox Achievement popup that you'll start seeing from now on.

"Too many of us are eager to take Xbox for granted": Despite sentiment online and fears for the future — I've never been happier and more satisfied to be an Xbox gamer.

It's Schrödinger's Xbox. Simultaneously dead, and simultaneously feeling more alive than ever. Despite mainstream negative sentiment towards Xbox and Microsoft in general, I've never been happier to be a gamer in this ecosystem. On paper, everything is better than ever, but fears for Xbox's long term viability as an ecosystem are clouding everything.

Xbox controller

Xbox controller

Microsoft's Xbox architect Jason Ronald says we'll see more of Project Helix "later this year" — we'll know more about the next Xbox console before long

Microsoft's Xbox architect Jason Ronald says we'll get to see more of the next Xbox console, Project Helix, later this year.

An official wallpaper of Xbox consoles against a galactic background.

Microsoft's next Xbox console, Project Helix, is set to succeed the Xbox Series X|S family, and is expected to release in 2027.

Xbox continues its brand refresh with a slick new boot-up animation that leans into nostalgia and the return of "Team Green"

Xbox is introducing a brand new boot-up animation for Xbox consoles as part of the company’s ongoing brand refresh under CEO Asha Sharma. The new startup sequence embraces nostalgia and continues Xbox’s return to a more distinct visual identity.

Xbox logo glowing green against a dark black background, centered with a soft light effect underneath, creating a dramatic and high contrast visual.

The new startup sequence embraces nostalgia and continues Xbox’s return to a more distinct visual identity.

The 7 most ridiculous Xbox achievements we have ever seen (and why players still chase them)

From the infamous LASO Master challenge in Halo to bizarre achievements in High on Life and Lollipop Chainsaw, this list rounds up seven of the weirdest, funniest, and most difficult Xbox achievements ever created.

Master Chief, Marcus Fenix, Solid Snake, and Juliet Starling appear behind a rare Xbox achievement popup reading “Most Unhinged Xbox Achievements.”

Master Chief, Marcus Fenix, Solid Snake, and Juliet Starling

Microsoft highlights fan voting site as Xbox VP calls on players to choose which classic games should return via backwards compatibility

Jason Ronald directs fans to a community voting site for backward compatibility requests, hinting that player feedback could play a role in future Xbox game preservation efforts.

OG Xbox and Xbox 360 logos

Original Xbox logo

Xbox added its new logo to dynamic backgrounds faster than I expected, as CEO Asha Sharma confirms: "Dropping today"

Xbox has begun rolling out new dynamic backgrounds, profile backgrounds, and gamer pics featuring its recently revealed logo, following a quick turnaround from Asha Sharma’s public confirmation.

Xbox home screen with a large green Xbox logo. App icons include YouTube and HBO Max. Options for browsing the store and viewing current offerings like UFC 6. Time displayed: 18:30.

Xbox has begun rolling out new dynamic backgrounds, profile backgrounds, and gamer pics featuring its recently revealed logo.

As Xbox fans push for Microsoft to return to exclusive games, analysts report they're the "number one reason" players use consoles — "41% of respondents cited that"

New data shows that exclusive games are the "number one reason" people use consoles like Xbox, showing why Microsoft is considering bringing them back.

Master Chief and The Weapon in Halo Infinite's campaign.

If you told me Halo was going to PlayStation a few years back, I'd have called you crazy. And yet...Halo: Campaign Evolved is coming to PS5 when it launches this year.

“Xbox Mode is here”: Microsoft rolls out console-style experience on Windows 11, barely meeting its own deadline

Microsoft has begun rolling out Xbox Mode on Windows 11, introducing a full screen, controller friendly interface designed to streamline PC gaming while reducing background system load.

Xbox Mode promo image showing multiple Windows 11 devices with a console-style UI and a controller, highlighting availability and Forza Horizon 6.

Xbox Mode is now, officially, on more than just handhelds.

"I just wanted to take Solstice ... and kind of blow it up a little bit": This solo Xbox dev has built a puzzle gauntlet with metroidvania leanings, and it's coming soon

Solo developer Riddle Master Productions' voxel-style isometric metroidvania, OOLO, is coming to Xbox as a Play Anywhere title in May.

OOLO wizard collecting artifact screenshot.

OOLO wizard collecting artifact screenshot.

Xbox's new April Update brings awesome improvements to Xbox and PC, including one I've wanted Microsoft to add for years — here's what's new

Xbox Series X|S consoles and the Xbox on PC app just got big upgrades to customization and gameplay options, refining the user experience on these platforms.

The Xbox Series X and Xbox Series S consoles on display.

The user experience on Xbox Series X|S and Xbox on PC just got a whole lot better thanks to Microsoft's big April Update.

PlayStation 5 players are now getting more from this Xbox first-party game than Xbox owners

Microsoft Flight Simulator adds PlayStation VR2 support on PS5 and PS5 Pro, highlighting Xbox’s continued absence from virtual reality and raising questions about missed opportunities.

Microsoft Flight Simulator

Microsoft Flight Simulator

"It's not even stocked in major retail stores, you know": One Japanese indie developer directly addresses a lack of Xbox presence

A Japanese developer behind Sakuna: Of Rice and Rain explains why the game is not on Xbox, citing limited manpower and the platform’s lack of retail presence in Japan.

A glowing red Xbox logo sits centered on a black background, surrounded by a soft red light with a faint reflection beneath it.

A Japanese developer behind Sakuna: Of Rice and Rain addresses the game's lack of an Xbox port.

“We know we have work to do to earn every player”: Xbox CEO admits growth is falling short

Xbox CEO Asha Sharma has acknowledged that player and revenue growth are falling short of expectations following Microsoft’s latest earnings report, offering a candid response as fans react.

Asha Sharma sits facing the camera in a black leather jacket, positioned in front of a large Xbox-style logo, with the background and logo glowing in a red hue.

Asha Sharma has commented on Xbox's most recent earnings.

Analysts react to Microsoft's Xbox Game Pass price drop from CEO Asha Sharma, believe it "should help subscriber numbers grow" — "Not surprising at all"

Following Microsoft's huge Xbox Game Pass price drop last week, industry analysts have reacted to the cut and say they believe it will lead to growth.

Xbox Game Pass sign

Xbox Game Pass Ultimate was recently made more affordable, with the price cut nearly reversing last year's controversial price hike entirely.

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